When it comes to owning your authentic style journey, it’s important to have a word of the year. Although 2024 is in full swing, it’s not too late to identify your word.

Why have a word for the style journey?

The word of the year sets your intention for the year ahead. When it comes to style, it will help you navigate the times you feel unsure about what to wear, or when you’re doubting certain style decisions. Have you ever had a time when you stood in front of your wardrobe desperately trying to decide what to wear, experiencing stress, anxiety and wind up wearing what you always wear? This is where the word of the year can help. For example, mine is GUMPTION- which means I want to push myself out of my comfort zone, it means being more daring and taking affirmative action to set my plan into motion. This word (so far) has allowed me to go for bolder, louder colours and wear pieces that make me stand out. This in turn is helping my brand image stand out at networking events, client consultations and public speaking events.

That’s the power of having a word of the year.

Setting goals:

You are responsible for your happiness, so why not make yourself accountable for ensuring that happiness. The word of the helps you do that. Setting style goals alongside it is a great place to start. For example, if your word is FUN, your goal could be working towards adding fun colours, or having a play with bolder prints. It could be to set time aside to enjoy activities that give you headspace so that you can gain clarity and acceptance of who you truly are.

There are different levels of accountability that you can start using now to get ahead in your style journey. Here are the TOP 3:

  1. Write it down– put pen to paper and write down your word of the year, your style goals and your style desires. If you write it down, it’s likely to stick in your mind and increase the chances of maintaining accountability. It becomes a promise you make for yourself.
  2. Share it – tell a friend, partner, accountability buddy… This is my word of the year and this is what I want to achieve with my style. If you struggle to find a safe person to share this with, join the ASC facebook group (free) https://www.facebook.com/groups/967894338001340/ where our community of supportive women will be there to cheer you along the way. Being a community surrounded by other people who want to hold you to your highest greatness and will empower you to be authentic.
  3. Public Declaration – Can you be courageous and wear the outfits your word of the year is DARING you to wear? Can you go out wearing those bolder colours? Can you say with pride- “this is my dream for my style and here’s how I’m going to do it”. Wear it regardless of the fears you may have. If you want to dare to dress authentically in a space the promotes courage join us at the next Wellbeing Social- Drinks and lunch at 20 Stories. https://www.trybooking.com/uk/DBQD

Natacha is an award wining Style & Wellbeing Coach who helps women dress authentically without the fear of judgement- www.savvystyle1.com